For those of you who don’t know about Walk for Iraq, in June 2007, a 19 km walk was organised for 30 people in the south coast of England, UK. A staggering £21,000 was raised for the International Committee of the Red Cross by the walkers to fund life saving activities in Iraq. Due to the success of the walk, the movement was later picked up in Auckland, New Zealand, Toronto and Ottowa, Canada. Raising an impressive $40,000 USD between them, funds were donated to Iraqi Refugees of Refugees International, Iraq Appeal fund of The Canadian Red Cross and the Emergency Relief fund of UNICEF. All walks produced an astounding list of achievements, promoting their cause through extensive media coverage i.e. leading news channels, newspapers and magazines.